We align paid media spend with bottom-line unit economics. Reduce blended customer acquisition cost (CAC), accelerate LTV payback periods, and unlock predictable revenue growth.
Discover how unifying paid search, social, and conversion funnels will reduce your blended CAC.
Siloed marketing channels mask high acquisition costs. Simulate how unified attribution, CRO funnels, and retention lift your net margin and cash flow velocity.
We combine algorithmic media buying with rigorous statistical attribution, rapid conversion rate optimization, and lifetime value expansion.
First-party data modeling and incrementality testing to evaluate real marginal customer acquisition value across Google, Meta, and organic channels.
MMM Modeling • Incrementality • First-PartySystematic reallocation of ad budget from saturated campaigns to high-efficiency incremental touchpoints that reduce blended CAC by 25–40%.
MER Optimization • Capital EfficiencySynchronized media orchestration uniting Google Ads (Search/PMax), Meta Ads (Reels/ASC), TikTok Spark, and programmatic retargeting.
Google • Meta • TikTok • ProgrammaticScientific A/B split-testing of landing page value propositions, form length, checkout friction, and social proof elements to double conversion rates.
A/B Testing • Sub-0.8s SLA • CROAutomated Klaviyo & HubSpot lifecycle email/SMS nurture sequences, loyalty tiers, and replenishment triggers to expand 90-day customer value.
Email/SMS • Retention • LTV ExpansionCohort payback analysis, gross margin contribution modeling, and payback velocity curves that guide profitable budget scaling limits.
Cohort Analysis • Contribution MarginDedicated studio producing hook-tested UGC videos, motion ads, and visual comparisons designed specifically to out-convert competitor ads.
Direct-Response UGC • Motion CreativeUnified BigQuery and Looker Studio dashboards consolidating spend, revenue, cohort retention, and net profit in one real-time view.
BigQuery • Looker Studio • Real-Time BIWhy scaling businesses abandon fragmented vendors in favor of our unified performance growth architecture.
| Execution Dimension | DIGIWEBFX PERFORMANCE Unified Performance Engine | Fragmented Channel Agencies |
|---|---|---|
| Budget Allocation & Cross-Channel Sync Search, social & display coordination |
Dynamic Cross-Channel Rebalancing
Budget automatically shifts in real-time toward the channel generating the lowest marginal acquisition cost. |
Isolated Channel Silos
Separate teams bid against each other for the same users, inflating blended acquisition costs. |
| Attribution Truth Overcoming double-counting in ad platforms |
Marketing Mix Modeling + Incrementality
First-party data modeling eliminates double-counted conversions between Google and Meta. |
Self-Reported Ad Platform ROAS
Accepts inflated platform numbers where both Google and Meta claim credit for the exact same sale. |
| Landing Page & Funnel Ownership CRO and post-click velocity |
Full Funnel Engineering Included
We build and continuously A/B test custom landing funnels, advertorials, and checkout flows. |
Hands-Off Post-Click Experience
Blames the client website whenever ads fail, offering zero technical engineering support. |
| North Star Metric Goal alignment with executive leadership |
Net Contribution Margin & LTV
We report on actual cash banked, contribution margin after media spend, and cohort payback period. |
Gross In-Platform Ad Spend
Incentivized to increase your ad spend regardless of whether net business profit increases. |
Discover enterprise brands scaled through unified multi-touch attribution and CAC compression.
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A disciplined, transparent delivery framework engineered to drive compounding commercial growth.
We analyse your rankings, site speed, competitor positioning and AI visibility to identify the biggest quick wins and growth opportunities.
We build a 90-day plan focused on measurable commercial outcomes, with clear milestones and weekly sprint deliverables.
Our specialists implement changes across code, content and campaigns. Everything is tested and verified before going live.
Transparent bi-weekly reporting tied to leads and revenue, not vanity metrics. We continually refine to lower your cost per acquisition.
Marketing Efficiency Ratio (MER) is total business revenue divided by total paid media spend across all channels. While individual platforms like Google and Meta double-count conversions and claim inflated ROAS, MER measures true business growth and bankable revenue.
We attack CAC from multiple fronts: first, by cutting ad waste through negative keyword and audience sculpting; second, by building sub-second custom landing pages that boost conversion rates; and third, by deploying high-velocity creative testing to lower auction CPMs.
We implement first-party server-side tracking combined with Marketing Mix Modeling (MMM) and geo-holdout experiments. This enables us to measure the true incremental lift of top-of-funnel channels rather than relying purely on flawed last-click or last-touch attribution.
Yes. Performance marketing requires continuous full-funnel iteration. Our team handles creative concepting, hook scripting, vertical motion editing, and bespoke landing page development with continuous A/B multivariate testing.
We partner with brands spending a minimum of $5,000 per month across paid channels. This ensures sufficient conversion volume to run statistically valid A/B split-tests and feed algorithmic smart bidding models effectively.
You receive access to a 24/7 live executive dashboard (Looker Studio / BigQuery) aggregating spend, blended CAC, LTV payback, and net contribution margin. We hold bi-weekly strategic sprint calls to review test results and align upcoming experiments.
Partner directly with senior technical architects and growth directors. Get an actionable blueprint for bespoke software, scalable web infrastructure, enterprise SEO, and high-ROAS paid media.
Fill out your requirements below to receive a custom architecture & growth roadmap.
