Executive Overview
Wild Race Saddle manufactures premium handcrafted leather saddles, bridles, and equestrian tack for competitive riders and working ranches across the United States and Australia. They needed an e-commerce platform that highlighted their artisanal leather craftsmanship while maintaining rapid checkout speeds.
The DigiWebFX Web Engineering Solution
- Saddle Tree Configurator: Guided customer sizing tool helping horse owners select gullet widths, seat sizes, and tooling styles accurately.
- Visual Craftsmanship Presentation: High-definition zoom showing genuine leather grain, heavy-duty stitching, and stainless-steel hardware.
- Multi-Currency Global Checkout: Localized pricing in USD and AUD with automated tax and international freight calculation.
Documented Outcomes
Saddle returns due to incorrect sizing dropped by 64%, while overall online store revenue grew by 215% within the first 6 months.