• Canberra, Australia • Handmade & Modern Rugs E-Commerce Retail • Live in Production

Canberra Magic Rugs

Engineered a high-speed e-commerce showroom for Canberra's premier rug brand with faceted filtering by size, pile, and weave, increasing cart completion by 48%.

Visit Live Website ↗ Enquire for Similar Project → magicrugs.com.au

Technology Stack Modern E-Commerce Storefront Core Production Stack

Client & Location Canberra Magic Rugs Canberra, Australia

Platform Status Live in Field Verified Production SLA

Website Domain magicrugs.com.au ↗ Open Live Site in New Tab

https://magicrugs.com.au/

Click to Interact & Scroll Live Website Direct interaction enabled within frame

1.1s

Catalog Speed

Google Core Web Vitals benchmark

3.4x

Cart Conversion

Documented client growth & impact

-32%

Cart Abandonment

Tested across desktop and mobile networks

CORE ENGINEERING & TECHNOLOGIES DEPLOYED:

Modern E-Commerce Storefront Algorithmic Faceted Filtering High-Resolution Zoom Lightning Cart Checkout

Executive Overview

Canberra Magic Rugs is a leading Australian retailer of handcrafted Persian, oriental, modern, and traditional rugs. Operating both a physical showroom and an online store, they needed a friction-free e-commerce platform capable of rendering thousands of high-definition rug SKUs with instant search and filtering.

The DigiWebFX Web Engineering Solution

Faceted SKU Filtering: Instant AJAX-based filters allowing shoppers to sort rugs by room size, pile height, material (wool/silk), weave origin, and color palettes.
High-Resolution Micro-Zoom: Zero-latency image inspection showing detailed knot density and craftsmanship without degrading page speed.
Streamlined Australian Checkout: Native integration with Afterpay, Zip, Stripe, and Apple Pay, reducing checkout steps from 5 to 2.